La gestión logística y la competitividad en las empresas agrícolas del cantón Arenillas.

Abstract

This research deals with logistics management and competitiveness in agricultural companies in the Canton Arenillas, the research aims to "Characterize logistics management and competitiveness through the application of investigative tools that allow to establish areas of improvement in agricultural companies in the Canton Arenillas", the research is descriptive, non-experimental and correlational, supported by data collection tools such as the survey, with a universe oriented to the owners of agricultural companies in the Canton Arenillas and who collaborated with the information in a total of 100 respondents; The results obtained allowed to identify that logistics management in terms of the supply chain stands out for its high coordination and efficiency in delivery times; however, there are significant challenges in the areas of storage and transportation; In terms of market competitiveness, agricultural companies are at a moderate level, with an average performance of 63.33%, although customer satisfaction is high at 65.80%, aspects such as market share of 62.73% and the relationship between production costs and sales prices with 61.45% with opportunities for improvement; for this reason, agricultural companies in the Canton Arenillas face additional challenges that include high logistics costs, high competitiveness in the sector and limited access to new distribution routes, which generates fluctuations in their market share.