Plan de exportación para la venta internacional de barras de chocolate artesanal hacia el mercado de España de la asociación de productores de cacao de pasaje el oro en el 2023.

Abstract

Ecuador stands out for the high production of cocoa, being this raw material recognized internationally for its aroma, flavor and quality, it has been positively accepted in various international markets, offering opportunities to both producers and national marketers to highlight their products. The cocoa sector and its derivatives stand out for their constant growth, development and innovation, thus generating companies that produce and market cocoa-based products to satisfy market demand, where companies with little experience focus on wanting to penetrate new markets in order to grow economically and be recognized for their quality, thus, the development of an export plan, as is the case of the cocoa association "El progreso" of the province of El Oro canton pasaje. Exports of cocoa beans to international markets, but it does not focus on offering processed or finished products, as is the case of the chocolate bar, for this reason this research aims to develop an export plan using the FairTrade certification on which is nothing more than a product certification system where the social, economic and environmental aspects of production are certified