Plan de exportación para la comercialización de barras de chocolate hacia Alemania desde la empresa Ecuacacao en el 2022.

Abstract

Ecuador stands out worldwide for the high production of cocoa for its aroma, flavor and quality, where after several procedures it reaches international markets transformed into chocolate, offering opportunities for domestic producers to highlight their products. The chocolate industry is known for always being in constant growth and innovation, therefore, companies producing and marketing cocoa products seek to meet consumer demand by focusing on new markets in order to be recognized. The important factor that stands out in the problem is that Ecuador is a country that only handles exports of raw material (cocoa) to international markets, but does not focus on offering varieties of processed or finished products, for this reason this research aims to implement an export plan for chocolate bars from the marketing company ECUACACAO S.A. to Germany, highlighting that it is one of the largest consumers of chocolate. The methods used in the research were historical-logical, analytical-synthetic, inductive-deductive, modeling and systemic, empirical methods such as interview and observation, as well as statistical or mathematical techniques. The results achieved in the research show that it is feasible to implement an export plan in the trading company because it offers favorable alternatives to expand its product to the international market, in addition, thanks to the high production it can achieve the international marketing of chocolate bars because it has a potential market of high consumption of chocolate in all varieties, it is recommended to the company to have innovative approaches, attract investors and participate in international fairs to position itself more abroad.