Plan estratégico de exportación para mejorar las ventas del sector bananero en la provincia de El Oro en el 2021.

Abstract

Ecuador is an extremely advantageous country in terms of climate since it has favorable environmental conditions for the export of the fruit that is mostly consumed worldwide, which is bananas. In the last 5 years, the commercial activity of the export sector has seen affected by various factors, which is why the objective of our case analysis entitled "Strategic export plan to improve sales of the banana sector in the province of El Oro in 2021" was to carry out an analysis through our instrument of application in this case the interview, to verify the different problems that arise in the exporting companies of the province in order to be able to identify the various strategies that these companies implemented to be able to face the different difficulties that arose in this period of time. The information collected through a quantitative approach with the use of Historical-logical, Analytical-synthetic and inductive-deductive, Hypothetical-deductive, Abstraction-concretion, Systemic methods. The country's banana exports have been affected by two major factors, one of them was the COVID-19 pandemic in which there were shortages in the logistics chain, closures of seaports, few shipping quotas and production costs rose. with those of supplies, which unleashed chaos in different seaports around the world, while for this year the Russian invasion of Ukraine was unleashed, which greatly affected the export of the fruit since Russia is our biggest partner in which about 33% of the bananas are exported to this important market, that is why the economy, as soon as the banana export activity was greatly affected, in such a way that through a strategic export plan we determined what strategies the companies can use. companies to deal with harshly drastic situations.