Patrimonio inmaterial de la parroquia Zaruma: Estudio de percepción del potencial turístico y sentido de pertenencia.

Abstract

The following research work seeks to determine the perception that the population of the urban parish of Zaruma has between 25 and 65 years old, in relation to the tourist potential and sense of belonging of intangible heritage assets in the area; which allowed for an opinion study that helped to identify how they perceive it, what value this type of heritage has for them at present and how they are promoting tourism in the place; To this end, a qualitative-quantitative methodology was used, with which information gathering tools were applied, such as surveys of the population and interviews with officials of public entities at the local and regional levels responsible for management and conservation of cultural heritage. With the obtaining of the results it was possible to conclude that the urban population of Zaruma does not recognize or identify all its intangible heritage, since many of the applied strategies are not getting the information about these immaterial goods in an adequate and correct way for the citizens.