La innovación como estrategia para competir en los mercados dinámicos.

Abstract

Globalization and the dynamism of markets pressure companies to implement different strategies to defend their position. Innovation stands out as a strategic response from companies to adapt to change. This work is guided by the objective of identifying the types of innovation that companies are adopting as strategies to compete in dynamic markets. A qualitative approach is used by applying theoretical historical-logical and analytical-synthetic methods for the interpretation of the relevant literature. Twenty scientific publications are used as sources of information covering case studies of exporting companies that have applied organizational practices, from which a type of innovation is associated. In the case of Ecuador, the analysis focuses on three productive sectors, taking as a reference the representativeness of export products. Among the main findings is that companies apply open innovation associated with certification processes that require external reference of good practices, cooperation and information transfer. Finally, it is concluded that the majority of firms employ incremental innovation, followed by open innovation and radical innovation to respond to changes in the environment, improve learning and take advantage of global market opportunities.