La realidad aumentada como estrategia publicitaria, para el desarrollo turístico del atractivo, mina El Sexmo del cantón Zaruma.

Abstract

The objective of this project was to develop new advertising strategies for the El Sexmo mine in the Zaruma canton through the investigation of new digital trends used for tourism, a mixed methodology was worked, that is, it had quantitative and qualitative components, this process allowed to identify the lack of promotion and dissemination of the attraction, in addition to an obsolete criterion in terms of innovation and the absence of financing projects or tourism marketing plans by the competent authorities. This strategy aims to visualize the graphic structure of the El Sexmo mine through an application that uses augmented reality for mobile devices, highlighting the identity and history of the mine.