Implementación de una aplicación móvil para la gestión de servicios en Betzy Stetik & Spa utilizando la metodología Mobile D

Abstract

More and more enterprise companies, especially small and medium-sized organizations, began to understand and realize the cost of developing their own mobile application to communicate and increase engagement to a highly personalized degree with their consumers. Mobile applications remain present at various points in our daily lives, from shopping to entertainment, learning and business. Undoubtedly, mobile apps offer many marketing advantages for small and medium-sized organizations: they increase consumer loyalty, improve brand reasoning and brand image, as well as increase employee productivity, investing in mobile app development seems paramount to the rise of organizations. The digital evolution, which has allowed the use of mobile devices and the use of applications, has added value that allows us to improve the quality of services, comfort and entertainment of the user/customer, these make up an important section of the market today, if a company seeks to expand it requires the support of mobile applications because they help to increase business and produce new opportunities. In Ecuador several businesses use social media marketing generating benefits for their micro or macro-organizations, the tiny percentage that implements a mobile application for their enterprise, receives greater benefits, not only in the advertising sector, but also in the optimization of administrative management. The micro company Betzy Stetik, offers services in the field of craftsmanship in the area of beauty and spa, all the steps are performed manually, for this reason in this work we present a mobile application where the customer can register their information, choose payment record, view and choose hours of operation, choose services, products and service combos, with the intention to accelerate and improve the management of the Beauty Salon and Spa, Betzy Stetik. For the development of the prototype and documentation we used the Mobile-D methodology, which indicates that we work in 4 phases: Exploration, Initialization, Production-Stabilization and System Testing. First, the development team should strategize and conceptualize the features of the plan. This is done in 3 phases: stakeholder preparation, scope decision, project preparation. Similar work with this phase integrates the preparation of Consumers (customers who actively participate in the development process) and the original draft plan and Requirements gathering and process preparation. As part of the testing phase, the Mobile Security Framework, MobSF is an automated mobile application, which is responsible for analysing the security level of the application. In conclusion, it was possible to create a mobile application for the beauty center and Spa, Beatriz Stetik, which allows the user to register and view the products and services offered by the company, and in turn allows to make an appointment and confirm payments. After the testing phase, a score of 80/100 was obtained for the security level of the mobile application using the MobSF tool.