La responsabilidad social y ética en las pymes del sector comercial de la ciudad de Machala. análisis del impacto social.

Abstract

This research work dealt with the analysis of the incidence of ethics and social responsibility on small and medium enterprises (SMEs) in the commercial sector in the city of Machala and also identified the main factors that affect each of these organizations that relate ethics with social responsibility. Considering that each of the companies should include not only the productivity of the companies but also the social work with society. In this way we sought to verify the proper management of these principles within small and medium enterprises that are established within the city of Machala, being considered as the most important factors within any organization because through these can be evidenced if they have a good implementation thus improving their reputation in the social and environmental field. It should be emphasized that the foundations were taken from other authors who have conducted previous studies on this topic, to support theoretical bases that helped us to understand the subject more thoroughly. The methodology applied for this analysis was descriptive with a quantitative and qualitative approach, since surveys were conducted with the members of the SMEs in the city of Machala in order to have a clearer vision of how ethics and CSR are being implemented in the commercial sector. Consequently, an analysis was made of what is happening within these and see the value that is being given to these issues that are fundamental and basic.