Diseño de plan estratégico para la cooperativa de taxis Santa Isabel.

Abstract

This research work focuses on the service provided by the Santa Isabel taxi cooperative located in the city of Machala. The importance of this project lies in the strategic planning of the company since it did not have the same; for this reason the employees had no idea of ​​the direction that the company would take in the short and long term. To obtain the best information we use descriptive and qualitative research to better understand the problem. Likewise, the technique used for data collection was fieldwork and observation that helped us establish the errors that units had with users. On the other hand, we determine that the organization needs training so that drivers can serve customers in a better way; and that GPS be installed so that customers feel more secure and the company gains prestige. Through the given strategies and appropriate tactics, the company can be carried out in a better way since it will have a new and restructuring mission, vision and objectives in the short and long term. Through this proposal, it is expected to improve the service offered by the cooperative to the citizens of Machala and its surroundings, therefore, the administrative part of the company must implement the proposal, and will have to resolve the complaints, suggestions and claims that users have. Given the opportunity to provide quality service and differentiate from others.