Estudio de la aplicación de la herramienta de marketing directo en la empresa calzados Ramiro.

Abstract

The present investigation makes emphasis in giving answer to the problematic raised by the obsolete use of the application of SMS in the companies has like objective to analyze suitable strategies to increase the notoriety of the mark "Calzados RAMIRO" in the market of the city of Machala. And as specific objectives To establish the adequate marketing tool for the company "Calzados RAMIRO", to contribute with a contribution so that the company knows the appropriate strategies to apply and to carry out an exhaustive investigation on current issues of the use of direct marketing, a framework is presented Theoretical with definitions that help support research through the extraction of information in scientific journals and a qualitative methodology and bibliographic review that helps corroborate what is manifested in the work is finally described the proposal or solution to the problem and the respective conclusions are presented.